Applying Reuzel Pomade: Work an ample amount of Pomade between the palms of your hands until it softens and then apply thoroughly through the hair from roots to ends. Style: Simply comb, brush, or hand style into the desired shape. Add more Pomade or more water as needed to perfect the style. Reuzel Pomade does not dry or harden in the hair so you can restyle as needed throughout the day without losing control or shine.